Project Challenge
Start
The project is framed as a self-branding work aimed at exploring central themes in contemporary debates. The challenge was to communicate complex topics using direct and clear language.
The research
The starting point for every project is visual and textual research. Among my essential sources of inspiration are Pinterest and Instagram, but I also let myself be guided by consulting books and magazines.
Design Approach
Let's do it
From the research phase, several paths emerged, some more popular, others more refined. Central to the process was the selection of the color palette and the chosen graphic approach. An essential aspect was also the choice of fonts: bold and modern.
The Solution
Since the target audience consisted of a group of trusted contacts and close individuals, I chose to explore the collage technique, one of my favorites for a long time. Additionally, I selected some fonts I had kept in my drawer for special projects.
