Project Challenge
Where We Started
Marta and Cecilia were bringing their business to life: an independent pastry workshop. They needed a logo that reflected their identity and a brand identity that could tell the AMBÈ project.
So, we began exploring possible solutions together. Cecilia brought an idea, and from there, we started to create a fresh, vibrant, and representative coordinated image.
Design Approach
Exploration
After sharing a Pinterest board where we added images and created a mood board together, I presented my first exploratory proposal. We then decided to move forward with the second proposal.
Brand Identity
Color palette
It wasn’t easy to determine what kind of palette and voice to give to the illustrations. This was a deep and research-driven process to understand how to find the best harmony between colors and drawings.
